SmitIQ

SmitIQ Ltd — UK software company

Software for serious ecommerce operators.

We design, build and run the tools behind high-performing marketplace businesses — made by people who operate them.

See our tools Get in touch

What we do

Focused software for the work behind the storefront.

SmitIQ is a UK software company building products for marketplace sellers and ecommerce teams. We design, build and operate our own SaaS tools — from multichannel selling platforms and marketplace-to-accounts middleware to booking software for service businesses.

Everything we ship is grounded in day-to-day ecommerce operations: real catalogues, real margins, real customers. We keep our tools focused, secure and dependable, and we support the people who rely on them.

Our tools

Products we build and run.

ProfitEdge homepage
ProfitEdge mobile app — orders and profit KPIs

ProfitEdge

Live

The operating platform for serious Amazon sellers. ProfitEdge runs your business from one source of truth — supplier buying, landed costs, stock and FBA movements connected to orders, fees, VAT, reviews, repricing and profit, with eBay and Shopify connected alongside Amazon in a single view — plus a mobile warehouse companion for scanning, book-in and labelling.

Services for Amazon sellers: wholesale sourcing and buy lists, stock and FBA inbound management, order and SKU-level profit analytics, fee monitoring, profit-aware repricing, review requests, reimbursement help and a compliance assistant — via Amazon's Selling Partner API, across 13 Amazon marketplaces.

Visit profitedge.io →

Marketplace Accounting

On demand

Accounting middleware between your marketplaces and your accounts. Marketplace Accounting pulls settlement and payout data from every channel each morning, normalises and VAT-treats every line, and posts clean, reconciled invoices to Xero — with a mapping dashboard your accountant approves.

Connects: Amazon, eBay, Shopify, Mirakl marketplaces (B&Q, Debenhams, Tesco), OnBuy, ManoMano, Fruugo → Xero.

Round landing page — every missed call is a booking that went to someone else
Round console — the day's visits, driving time and revenue

Round

Coming soon

AI-powered booking for trades and mobile service businesses. Round answers the phone, books the visit, and plans each day as a drivable round — so operators spend the day working, not scheduling.

In development — early access opening later this year.

Why us

Built from the operator's side of the screen.

Decades in ecommerce

Our team has spent years running marketplace and direct-to-consumer businesses — catalogues, fulfilment, fees and all. That experience shapes every product decision.

Built by operators

We build tools we use ourselves. If a feature doesn't survive contact with a real trading day, it doesn't ship.

Secure by design

Customer and marketplace data is encrypted in transit and at rest, access is least-privilege, and we collect only what each tool needs to do its job.

Contact

Tell us what you're working on.

Questions about our tools, partnerships, or your data — we read and reply to every message.